At the last night’s Voted Product of the Year awards ceremony, the ABC Fresh Cream Cheese, a product of Belje, won the Voted Product of the Year Award in the category of cheese spreads manufactured in Croatia.
Voted Product of the Year is a prestigious award presented to products that have been chosen by consumers based on a study conducted by ACNielsen, one of the leading global research companies. The products chosen are the ones that have proven to be the most impressive when it comes to their functionality and innovation.
This marketing concept was created in France 30 years ago and it currently operates in over 40 highly developed countries around the world. The Voted Product of the Year award was organised in Croatia for the first time this year, providing consumers with a chance to choose their favourites from a total of 65 products in 21 categories. The partner of the project, Konzum supermarket chain, will make sure that the voted products of the year displayed on the shelves of its stores are marked with the Voted Product of the Year logo, and will thus enable its buyers to buy the best consumer-voted products.
“To have one of our products voted as the best in its category represents a recognition and a great honour for us. The Voted Product of the Year Award is yet another valuable recognition in a series of awards regularly won by ABC Fresh Cream Cheese. We would like to thank the project organisers and point out that we will be proud to feature the Voted Product of the Year logo in all our activities”, said the General Manager of Belje, Davor Bošnjaković.
The traditional recipe of ABC Fresh Cream Cheese has remained unchanged since its creation 35 years ago. The secret of its success lies in simplicity, since its production is based on only three natural ingredients – milk, cream and a touch of sea salt, without any artificial supplements or preservatives. This guarantees constantly high quality, which has been recognised by consumers – a fact proven by this award as well. Among many important and well-known guests in attendance at the last night’s awards ceremony, there was also Mr. Ivan Šarić, who did not miss a chance to enjoy the fresh flavour of ABC Cream Cheese.